What people search
The words your customers actually type, not the ones the industry uses.
Start a projectSEO, built into the site
Found by the people already looking
Most of what decides whether a site is found is decided while it is being built: what the pages are, what they are called, and how quickly they load.
- Structure decided before writing
- Titles and descriptions on every page
- Speed treated as part of it
- Reported in plain language
What is included
What comes with SEO
The parts that move a site, and nothing that only fills a report.
Pages and structure
Which pages exist and how they link, which is what a search engine reads first.
Start a projectTitles and descriptions
Written per page, to be read by a person deciding whether to click.
Start a projectSpeed and schema
A slow page is a page that ranks lower, and schema tells a search engine what the page is.
Start a projectHow it goes
From first look to steady traffic
Search work is slow, so we say what changed and when.
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1
What is there now Every page checked: what it is for, what it is called, and whether anything is competing with it.
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2
What people search The terms with real intent behind them, and which of your pages should answer each one.
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3
The changes Structure, titles, descriptions, links and speed, in the order that moves things soonest.
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4
What happened Search Console, read and explained. What moved, what did not, and what is next.
Overview
Why SEO belongs in the build
SEO added to a finished site is a set of patches. Most of what matters was decided when the pages were chosen, named and linked, and changing that afterwards means rebuilding.
So we do it while the site is being made: the pages come from what people search for, and the words on them are written for those people.
Nothing here is a trick. Search engines are trying to find the page that answers the question, and the work is making sure that page is yours and that it loads.
Questions
What people ask before they start
Search work is slow. Structure and speed changes register within weeks; the words take longer, and anyone promising a date is guessing.
No, and nobody honestly can. What we can do is the work that puts a site in a position to rank.
The structural part is, because it is part of building. Ongoing keyword and content work is separate.
Yes, in plain language, with the Search Console numbers behind it.