Page copy
Every page you are paying for, written to be read rather than skimmed past.
Start a projectWords written for the reader
Words that do the explaining
A page is only as good as what it says. We write for the person who arrived with a question, not for the layout that needs filling.
- Written for the reader, not the box
- Searchable without sounding like it
- Nothing invented or borrowed
- Yours to change afterwards
What is included
What comes with the writing
Words that earn their place on the page.
Written to be found
The words people search, used where they belong and not sprinkled everywhere.
Start a projectYour voice, not ours
We ask how you talk about the work, and then write that way.
Start a projectOne round of changes
You mark what does not sound like you, and we change it.
Start a projectHow it goes
From a blank page to words that work
You see the words before they go anywhere near the site.
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1
We ask about the work What you do, who buys it, and what they ask before they buy. Most of the writing comes out of those answers.
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2
The plan What each page will say and in what order, so we agree the shape before the sentences.
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3
The draft Written and sent to you as text, not buried in a design where it cannot be judged.
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4
Your changes You mark what is wrong. We rewrite it. Then it goes on the page.
Overview
What writing for a page has to do
Most website copy is written to fill a layout. It sounds like every other site because it was written the same way: a heading, three benefits, a paragraph nobody reads.
The alternative is to write for the person who arrived. They came with a question, and the page either answers it or it does not.
That means shorter pages more often than longer ones, and it means saying the specific thing rather than the safe one.
Questions
What people ask before they start
Yes. If you already have copy we will tell you honestly whether it needs rewriting or just editing.
That is the aim. We ask how you talk about the work first, and the first draft is where you tell us if we missed it.
Yes, and it is the same job: the words people search for are usually the words they would use anyway.
You do, once the work is paid for. Use them anywhere.